The chief executive of the British Council manages an annual income of £980 million, juggling projects which range from helping Nigerians improve their policing methods to touring the work of Turner prize-winner Grayson Perry in Turkey. Since it was founded in 1934, the UK’s cultural relations organisation has expanded to include some 200 offices in 100 countries – and at the helm of this massive “soft-power” behemoth is an Irishman.
The British Council India has come up with initiatives to launch new digital platforms under their campaign 'UK-India Year of Culture' with the aim to connect with the digital generation youngsters of India and UK culturally. [...] "We want to connect with the 4G generation who would like to travel with us digitally. Smart phones help connect with the younger generation and is one way to strengthen the cultural exchange between India and UK."
The British Council has unveiled a series of cultural and educational programs aimed at promoting its 'Year of Culture' to be observed across India and UK in 2017. These will include student scholarships, partnerships between Indian and British universities and a roadshow on Shakespeare - the most enduring literary and cultural icon that unites the two countries.
British Council on Friday launched '2017 UK-India Year of Culture' here to promote the spirit of cultural partnership. Aim of the campaign is to highlight the vibrant cultural history of two countries and celebrate the best 'cultural exports' together. The campaign plan was announced during the visit of Prime Minister Narendra Modi to London in November last year.
In an exchange programme launched by the British Council, students from the UK would soon get an opportunity to learn and understand the Indian culture through various short-term courses. According to a report in TOI, out of a group of 500 students, 50 will be joining the University of Kerala for a two-week-long course in Indian Studies.
The British Council has launched an exchange programme for students from the UK to study in India. A group of 500 students will arrive in the country and 50 among them will be joining the University of Kerala for a two-week-long course in Indian Studies. The syllabus will be prepared by the faculty attached with the University of Kerala.
Despite the political dissimilarities between the UK and Russia, both the countries are now coming together to ensure a meaningful cultural relationship between them, by jointly celebrating their literary works. The British Council in Russia, which leads the UK's Year of Language and Literature 2016, have been discussing the influence of Shakespeare's works on the global culture, including that of Russia.