"The general goal for CITU is to increase mutual understanding among people in China and in United States. More specifically, through its dozens of events and activities each year, CITU provides support and service in Chinese language instruction and culture programming and facilitates academic exchanges and collaborations between the two institutions...and the two countries," Mingquan Wang, director of CITU said.
Confucius Institutes in Egypt are seeing a huge surge in popularity. According to the manager at the Institute at Cairo University, they are gradually moving away from targeting students of the Chinese language, and are beginning to attract interest from different faculties, and educational establishments in other cities across Egypt.
China is eagerly trying to win hearts and minds in politically and economically crucial states, especially those with abundant natural resources. [...] It is a major priority for Beijing. The Chinese state is well-equipped with “hard” power, but its global influence is nonetheless stymied by two serious obstacles: on the one hand the language barrier, and on the other the country’s fearsome reputation as a military and geopolitical superpower on the rise.
China is eagerly trying to win hearts and minds in politically and economically crucial states, especially those with abundant natural resources. In foreign policy terms, this is a push for what’s widely known as “soft power” – the ability to win other states over to specific goals without the use of force.It is a major priority for Beijing.
Chinese President Xi Jinping's visit to Peru is set to deepen political mutual trust, consolidate the traditional friendship between the two countries and mark a new milestone in the development of bilateral relations, said Chinese Ambassador to Peru Jia Guide.
This month, the Chinese government plans to introduce codes for some 3,000 Chinese characters as part of a grand project, known as the China Font Bank, to digitize 500,000 characters previously unavailable in electronic form. Until now, only 80,388 characters have been encoded in the international computing standard, Unicode.
A new Confucius Classroom was inaugurated at the Universidad del Caribe (Unicaribe) by visiting Chinese Vice Premier Liu Yandong on Sunday in Cancun, in the southeast Mexican state of Quintana Roo. During the inauguration ceremony, Liu said that Mexican students' fluent Chinese and great performances made her feel the charm of cultural exchange, and see the bright future of friendly ties between the two countries.
Acting under directives from the central government, China's propaganda department is co-ordinating a global effort to step up its soft power outreach commensurate with its economic and political stature in the world, spending $US6.8 billion ($9.1 billion) a year to run and expand the international reach of official state-run media including Xinhua, CCTV, China Radio International and the China Daily.