good country index
Contrary to its designer's expectations, the rolling research tracking the relative strength of national brands, now known as the Anholt/GFK Roper Nation Brands Index, is one of the most boring runs of numbers known to humanity. Unlike the Billboard music chart or the "Who's Hot" list in the celebrity-watch magazines, the nation brands index is astonishingly stable.
The government will create a national brand to lift the country’s image in the global arena in order to boost its economic earnings, an official from the presidential office has said. “Indonesia’s image is still low compared to other countries,” Sumartono Darmanto, deputy senior advisor for analysis and oversight of strategic issues on economic affairs at the Presidential Office, during a focus group discussion on Thursday in Jakarta.
The conclusion of Michael Ardaiolo's two-part blog on best public diplomacy practice.
Simon Anholt has recently established a new method to evaluate a country's reputation and image. The Good Country Index measures "what each country on earth contributes to the common good of humanity, and what it takes away." Various factors are considered in the evaluation including: science and technology, culture, international peace and security, world order, planet and climate, prosperity and equality, and health and wellbeing.